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HOME > AD Story > Press Release

The 7 Wonders of The Therapy First Serum

date 07-Sep-2017

Introducing THE FACE SHOP THE THERAPY FIRST SERUM, the essential regimen first step serum water blending formula with Crystal particles and essential oil assures optimum skincare results by restoring balance to skin. It enhances hydration and balancing the skin, to generate the glowing radiance of a healthy and flush skin.


THE THERAPY FIRST SERUM uses sea water blending formula similarly creating the French Thalassotherapy water that uses rich mineral, blue algae that contains high anti-oxidant. This European recipe has 100 years of tradition. These are the ingredients to restore your skin’s healthy radiance by treating and slowing down signs of ageing, rejuvenating the skin’s vitality and creating the optimum balance of moisture, transparency and suppleness.

THE THERAPY FIRST SERUM is recommended to use right after cleansing. As the first step after cleansing, the serum helps to balance the skin and boost the absorption and effectiveness of any treatments used after it. It delivers instant anti-ageing care, it hydrates and lightly exfoliates giving the skin suppleness and a glowing complexion. It also brings many other functions that you will be amazed by how wonderful you look and use of this first serum.

It is the first anniversary on the launch of THE THERAPY FIRST SERUM in Malaysia. In conjunction with the relaunch, The Face Shop is lending hand to support MAKNA (National Cancer Council) to raise fund and to raise general awareness.

The Therapy First Serum retail selling price is at RM148.29 inclusive of 6% GST. In conjunction with the Corporate Social Responsibility (CSR) program, for each bottle sold, RM15 proceed will go to MAKNA. The campaign is running from September to October. The CSR program is available at all THE FACE SHOP stores, Nature Smart store, The Face Shop online store and Hermo in Malaysia.


The theme for the CSR program is:

The Seven Wonders of THE THERAPY First Serum

Ever wonder how a 130ml bottle of clear water serum can be used in 7 methods? This is how it works:

1. As the first step of skincare

Apply immediately after cleansing (before toner) to recharge skin and boost the efficacy of the next skincare.

2. As the 7 skin layering technique

Pat 7 layers using Korea’s popular 7 skin method for chok chok plump and glowy skin. Over time, skin stays hydrated longer and become more even toned.

3. As an exfoliation

Pump onto Green Tea cotton pad and gently wipe from the center to the outer corner of the face for mild exfoliation.

4. As a mask

Dampen a sheet  mask with The Therapy First Serum, lay it onto face for 20 minutes for a super charged hydration boost.

5. As a mist spray

Pour into a mist bottle to refresh throughout the day.

6. As aroma therapy treatment

Spray on a warm damp cotton face towel, press onto face, inhale deeply for 5 times and relax. Essential oils like lavender will calm and relax mind, body and soul.

7. As a stress reliever

Do face point massage to relieve muscle tension. Pat The Therapy First Serum onto face, cup hands over nose and mouth, inhale to relax. Then using the middle finger, press for 3 seconds at each point. Follow the pressure point sequence below starting from chin. Repeat 3 times. Alternatively, just damp the cotton pad with The Therapy First Serum and place it on both cheeks and forehead for 2 to 3 minutes. It is an effective way to relax tired and dull skin, leaving you feeling rejuvenated.

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