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We present to you our BI, returning to the nature in 2015. Our BI consists of a circular logo depicting Demeter, the goddess of beauty and force of nature, and brand name logo around her describing THE FACE SHOP heritage.

Gather from the nature
THE FACE SHOP values the nature as it is. THE FACE SHOP’s renewed emblem depicts a jar that sincerely embraces the vitality of nature based on the belief of self-existing force of nature.

Achieve beauty from the nature
The face at the middle of THE FACE SHOP’s emblem represents our will to express the ultimate beauty of nature achieved through presenting mother nature as she is and realizing the vitality within